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Sony’s Hacking Response: The Good, the Bad, the Vague
As you have probably heard, Sony has revealed that their customer databases have been hacked twice in the past month, potentially affecting users of their PlayStation Network, Qriocity and Sony Online...
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PR: Unplugged and Untethered
Welcome to autumn: A time when public relations professionals and their clients return to their work-a-day worlds and business-not-so-casual apparel, all lamenting the return to “cube-ville” and the...
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Can your employee social media policy stand up to court challenges?
It turns out that broad social media policies like that at the New York Times may not just be misguided, they may be illegal. In two recent court decisions, the National Labor Relations Board (NLRB)...
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#RFTweet: And now for something completely different
Yesterday, Aloft Hotels officially ended their novel #RFTweet process. Most businesses vet PR agencies through a time- and paper-consuming Request for Proposal (RFP) process, one with which we have...
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Instagram, Community and the Monetization of People
With the recent uproar over Instagram’s proposed terms of service changes, I think it’s time to talk about what social media is and isn’t. Perhaps it’s also time to talk about changing social media’s...
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Gary on Insurance PR in Best’s Review
There’s a familiar face next to the “Top 5″ insurance marketing column in April’s Best Review. Gary shared his top-line insurance communications rules for the social media age, including best newsroom...
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Three Crisis Communications Mistakes Companies Make
morner / Foter / CC BY-NC-SA In the shadow of the Boston Marathon tragedy, it’s painfully apparent – if it wasn’t before – that crisis scenarios are part of our collective new normal. From threats of...
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Best of Show: Standout Products of Natural Products Expo East 2013
If you haven’t been to either Natural Products Expo East or West yet, it’s a must attend for good-for-you-foodies as well as those looking for products that take an environmentally friendly approach to...
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Ignorance Is Not a Brand Attribute
As marketing tools, sometimes stunts work. They get the media’s attention. They take your brand “viral.” They get people talking about you. They create “buzz.” When activists delivered a 13-foot tall...
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Ebola Strikes New York
It’s official. Ebola has scared the hell out of everyone. With Friday’s news story of a doctor in New York City being diagnosed and today’s “testing” of a 5-year-old boy for Ebola as well in the Big...
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Rod discusses thought leadership in Legal Intelligencer
You may know your stuff, but that doesn’t mean you will be recognized as an authority on the topic. How can lawyers become thought leaders and better media sources? Rod answers that question for Meg...
View Article#WheresZuck and the Issue of Trust
Five days. That’s how long it took for Mark Zuckerberg to respond publicly after the revelation that Facebook data was used by U.K.-based Cambridge Analytica to aid the Trump campaign. During that...
View ArticleWhy COVID is more than a health crisis: Rod Hughes in PropertyCasualty360
For businesses, a compassionate and savvy response to the COVID-19 pandemic involves transparent, accurate and realistic communications. This serves to protect not only employees’ and customers’...
View ArticleAvoid These Cringe-Worthy Crisis Communications Errors
You don’t have to be a communications professional to cringe when you read certain emails and social media posts today. In the new COVID-19 world we find ourselves, it can be difficult for businesses...
View ArticleThinking About Thought Leadership
A colleague recently shared an article published in The New Yorker in 2009 about how Kellogg responded to the Great Depression. In the 1920s, along with its main rival Post, the company dominated the...
View ArticleDownload our Communications Checklist
For businesses, there is a right and wrong way to communicate during a crisis as tragic and widespread as the COVID-19 pandemic. We all know the wrong approach when we see it — but how do we do the...
View ArticleWhat to say to your clients, employees during a pandemic: Gary Kimball in PC360
During the COVID-19 pandemic, your employees, clients, partners and other stakeholders are getting their messages from sources ranging from the CDC to Instagram. Writing in PropertyCasualty360, KHPR...
View ArticlePitching media during the COVID-19 crisis
In the U.S., we have found ourselves in an unprecedented situation: a pandemic combined with a national economic shutdown and widespread social unrest. Many businesses and non-profits have repeatedly...
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